KUDO® is “BRAND No. 1 IN RUSSIA” on the combined score of several parameters (brand awareness; how the products meet the criteria of quality and range breadth; the share of customers loyal enough to recommend the products) in the category of aerosol-packaged paints and coatings.
Based on report No. 262-2024 of November 18, 2024 issued by the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences (FCTAS RAS). Prepared from the results of a sociological survey carried out from October 29, 2024 to November 5, 2024 among adult residents of the Russian Federation who use aerosol-packaged paints and coatings.
The data was collected in line with Russian and international professional quality standards and with the regulations that govern sociological research, which keeps the resulting information objective, valid and reliable. It complies with GOST R ISO 20252-2014 “Market, opinion and social research”; ISO 20252:2019 “Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements”; and with the principles of the ESOMAR Code on market, opinion and social research and data analytics.
